Product Development, Marketing, and Advertising Resources

Homewood-Flossmoor High School Library 2007

006.5 LEV	Levy, Steven. The perfect thing : how the iPod shuffles commerce, culture, and coolness. ~~ New York : Simon & Schuster, c2006. ~~
600 COO	Cool stuff and how it works. ~~ New York : Dorling Kindersley Pub., 2005. ~~ Uses computer-generated images to explain how many devices and processes of modern technology work, covering such topics as doppler radar, bionic limbs, MP3 players, space probes, smart cards, and robotic workers.~~
600 MAC	Macaulay, David. The way things work. ~~ Boston : Houghton Mifflin, 1988. ~~ Text and numerous detailed illustrations introduce and explain the scientific principles and workings of hundreds of machines including a lawn sprinkler, pneumatic drill, electric guitar, and a smoke detector.~~
608 LEV	Levy, Joel. Really useful : the origins of everyday things. ~~ Willowdale, Ont. ; Buffalo, N.Y. : Firefly Books, 2002. ~~ Tells stories of the origins of a variety of everyday things, including sliced bread, tea bags, the toothbrush, air conditioning, traffic lights, and many others, and features information on the technology and design of the items, as well as the social conditions under which they were created.~~
609 COL	Cole, David John, 1948- Encyclopedia of modern everyday inventions. ~~ Westport, CT : Greenwood Press, 2003. ~~ Describes the history of inventions in over forty alphabetized categories from adhesive tapes to washing machines and dryers, covering how they were created, how they work, and how they have evolved since their inception.~~
609 DEL	Delf, Brian and Richard Platt In the beginning... : the nearly complete history of almost everything. ~~ Montreal, Canada : Reader's Digest Association, c1995. ~~
659.1 FOC	The very idea! : A collection of novel retail advertising ideas. ~~ Duluth, Minn. : A. J. Publishing Company, c1971. ~~
659.1 GRA	Graydon, Shari. Made you look : how advertising works and why you should know. ~~ Toronto, ON ; New York : Annick Press, c2003. ~~ Explores how the advertising industry attempts to win the purchasing power of kids and influence their buying choices and those of their parents.~~
659.1 IND	Ind, Nicholas Great advertising campaigns : goals and accomplishments. ~~ Lincolnwood, Ill. : NTC Business Books, 1993. ~~
659.1 ONE	Poppe, Fred C. The 100 greatest corporate and industrial ads. ~~ New York : Van Nostrand Reinhold, c1983. ~~
659.1 WHI	Which ad pulled best? : 50 case histories on how to write and design ads that work. ~~ Lincolnwood, Ill. : NTC Business Books, c1996. ~~ Profiles one hundred print ads and allows the reader to evaluate each ad's headline, copy, and layout in order to determine which ads are the best.~~

Product Development, Marketing, and Advertising Resources

Web Sites and E-Books

E-Books (Gale Virtual Reference Library)

Encyclopedia of Major Marketing Campaigns

URL: http://find.galegroup.com/gvrl/aboutEbook.do?prodId=GVRL&userGroupName=flos93965&actionString=DO_DISPLAY_ABOUT_PAGE&eisbn=141440607X&searchType=PublicationSearchForm

CDs, Super Glue, and Salsa: How Everyday Products Are Made

URL: http://find.galegroup.com/gvrl/aboutEbook.do?prodId=GVRL&userGroupName=flos93965&actionString=DO_DISPLAY_ABOUT_PAGE&eisbn=0787692913&searchType=PublicationSearchForm

Web Sites

The Advertising Century

Advertising Age magazine presents an overview of popular culture in 20th-century America. The top 100 people who influenced the masses are briefly profiled. The top 100 advertising campaigns, plus the top ten advertising slogans, jingles and ad icons are listed. An advertising timeline is included.

URL: http://adage.com/century/

Descriptors: Advertising, Advertising campaigns, Americana, Brand name products, Popular culture, Slogans, Twentieth century, Twentieth century, History

The Branding of America (Library of Congress (LOC)

"What are 'brand name' products? Why do they endure over the years?...Through primary source documents from the American Memory collections, this activity introduces students to a sampling of 'famous' American brands originating in communities across the United States and offers insight into their origin and staying power. Classrooms are invited to explore the products of their area and to add their local 'famous brands' to the map of Hometown Products." (LOC) Learn about the entrepreneurs behind brand name products such as Campbell's, Ford, Heinz, Kellogg's, Levi's and more.

URL: http://memory.loc.gov/ammem/ndlpedu/features/branding/index.php

Descriptors: Brand name products, Businesspeople, Consumer goods, Economics, Study and teaching, Entrepreneurship, U.S., History

HowStuffWorks - Learn how Everything Works!

HowStuffWorks explains hundreds of subjects, from car engines to lock-picking to ESP, using clear language and tons of illustrations.

URL: http://www.howstuffworks.com/

Remember!!

To access the library homepage, go to www.hfhighschool.org and scroll down until you see the stack of books on the right and click. You will need a password, login, etc. which you can obtain from the librarian.